Note: The featured image for this post is AI slop. The text is not.
If you’re not familiar, “AI Slop” is the flood of low-quality, generic, and sometimes downright absurd AI-generated content that’s taking over the internet. It’s cheap, it’s fast, and it’s about as appetizing as a microwaved gas station burrito. Businesses that rely on content marketing, brand trust, and customer engagement need to tread carefully—or risk serving up a heaping plate of digital garbage.
Here’s why AI Slop is bad for business:
- Brand Reputation on the Chopping Block – If your company cranks out AI-generated fluff without oversight, you might end up publishing content that’s inaccurate, tone-deaf, or just plain nonsense. Imagine an AI writing your product descriptions and suddenly, your organic skincare line is promising “moisturization through quantum physics.” Not a great look.
- SEO’s Not Having It – Search engines are wise to the AI Slop flood and are actively cracking down. If your site is packed with lazy, regurgitated content, Google might push you so far down the rankings that even your mom won’t be able to find you.
- Customers Know When They’re Being Ghosted – AI-generated content often lacks warmth, humor, and that special human touch. If your audience starts feeling like they’re talking to a toaster, they’ll disengage faster than you can say “unsubscribe.”
- Legal & Ethical Landmines – AI sometimes “borrows” from copyrighted material or confidently spews misinformation. Next thing you know, your brand is trending for all the wrong reasons—and not in the fun, viral way.
The Fix: AI + Human Creativity
AI is a fantastic tool, but it needs adult supervision. The key is to use it wisely—enhancing creativity rather than replacing it. Keep a strong editorial process, maintain your brand voice, and always add real value to your audience. Dave Birss has a ton of helpful content to help you do this.
We help businesses harness AI the right way—using it to amplify their brand instead of turning their content into digital junk food. Want to make AI work for you instead of against you? Let’s chat. Your brand deserves better than AI Slop.
