The Client

Shading Systems is a Design/Build Motorized Shading Contractor Specializing In Interior and Exterior Shading Systems.

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Where The Client Wanted To Go

Shading Systems is the next phase of Denver Shade Company. They wanted to expand beyond the Denver area and create a new brand to host their exception products and services. The first step in the process was to develop a new logo and style guide to be used for their new business entity.

How We Got Them There

Services

  • Logo conceptualization
  • Color exploration
  • Style guide development

Our goal was to highlight their expertise in both indoor and outdoor shading systems. Their logo includes a sun shape which merges with the letter S while its crossbar blocks the sun – providing shade. The rounded corners of the sun rays and the letter S help to create a more friendly, organic feel.

Shading Systems Style Guide

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